How To Market Your Medical Practice

A practice management consultant is the ideal person to help you our with your marketing and business development activities, and you can easily find a reputable medical practice consulting firm to assist you.

Here are some general ways in which you can market your practice.

Establish a social media presence for your medical practice on sites like Facebook, Twitter, and LinkedIn

Having a social media presence for your medical practice is an excellent way to get the word out about it. You can use these platforms to post updates on what is going on with your practice, as well as share links back to blog posts and other content that you have created in order to build up a following of people who are interested in learning more about what you do.

The best thing about social media marketing is that it is free. There is no need for expensive ad campaigns when all it takes is some time spent cultivating relationships online through engaging content that will keep followers coming back again and again. In addition, there are many tools available to business owners who want help with their social media marketing efforts. Some of these include Hootsuite, Sprout Social and Buffer among others that are all designed specifically to make it easy for entrepreneurs.

On average, people spend around two hours per day on social media. That is a lot of time spent online which you can use to your advantage by promoting your practice on various platforms. Twitter, for example, is a great way to share snippets of information about what is going on in your office. You can also post photos and videos of yourself and your team hard at work. Make sure you use hashtags so that potential patients who are interested in the services you offer can find you with ease.

Facebook is another good platform to market your medical practice. The key here is to create a page for your business and populate it with engaging content. This could include articles about health-related topics, images of satisfied patients or even humorous memes related to medicine or healthcare. You can also run ad campaigns on Facebook that target people in specific geographic areas who might be interested in your services.

Create a website for your medical practice and make sure it is easy to navigate

Another tip for marketing your medical practice online is by having an attractive website with useful information about the services offered. If possible, link back from social media accounts (e.g., Facebook) so that patients who may not know where else to find out more details about their options, can go to your website.

Make sure the website is easy to navigate, with a clean and simple layout. This will make it more likely for visitors to stay on your site for longer and learn about what you have to offer. Additionally, use clear and concise language so that patients can understand the services you provide without any confusion.

Make use of online directories to list your medical practice

Online directories are a great way to list your medical practice and can help patients find you more easily. There are many different directories to choose from, so make sure to select the ones that are most relevant to your target audience. In addition to listing your practice on these directories, be sure to include a detailed description of the services offered.

Distribute flyers and brochures in local businesses and hospitals

Since some patients may not be able to find your practice on their own, it is important that you make yourself visible in other ways as well. One way of doing this would be distributing flyers or brochures at nearby hospitals, doctor’s offices and clinics.

This can help attract new customers as well as keep existing ones informed about any changes made within the medical field, such as when a certain procedure becomes available again after being unavailable for some time due to regulatory reasons. If you don’t have enough space for large posters, then consider posting smaller signs where people will notice them most often like next to elevators or near restrooms so they are always accessible even if someone isn’t actively seeking information from these locations.

Another option might also include such things as sending out periodic newsletters either through email or snail mail, which can also be a great way to remind patients of upcoming appointments. Of course, social media is always an option these days and can be used to target potential patients who might not have heard about your clinic otherwise. Whatever marketing strategy you decide on, it is important to remain consistent with it so that people will gradually become familiar with your clinic name and what services you offer.

Give out free samples of your services or products

Another way to market your clinic is by providing free samples of the services offered. People love free stuff, so if you can give them a taste of what it is like to visit your facility and receive care, they will likely want to make an appointment.

For example, if someone comes in complaining about back pain but doesn’t know whether or not their insurance will cover it, offer them a complimentary initial consultation before scheduling any appointments or treatments. This way they get some relief right away while also having time to decide on whether this type of treatment might be worth investing in long term (and perhaps even saving money down the line).

You could also provide sample products that patients could pick up as well, such as sample medicines, brochures, or other informational pamphlets. This will show patients that you are invested in their well-being and can provide them with the resources they need to make an informed decision about their health care.

Marketing your medical practice is important because it helps build trust between you and your patients. It also lets patients know what services you offer and how to get in touch with you if they have any questions or concerns. Marketing should be done in a way that is professional, informative, and helpful, so that patients feel confident in choosing you as their doctor.

How to Ensure Your Presentation is Perfectly Balanced

Balancing Your Presentations

I’m going to show my age here but do any of you remember the singer Val Doonican? He would always wear big cuddly jumpers and sit on a three legged stool with his guitar on his leg.

Now if I were sitting on his stool right now about to present, I would hope that the three legs are firm, secure and of the same length.

Otherwise the stool will collapse and I’ll bomb.

Now when you’re presenting, imagine that you have to sit on this stool for the entire session. I bet you hope that your stool is robust enough to carry you through. So let’s get this stool robust enough.

You see the three legs of the stool must be perfectly balanced otherwise the presentation will fail. Full stop.

Leg one is the objectives of your presentation, leg two is the time and leg three, your audience. Are they in balance is the question to ask yourself before every presentation.

Objectives
Onto leg number one – the objectives should be clear. You’ve probably heard of SMART objectives, which is a very useful acronym on how to structure any business objective but what I want you to do is to switch the focus. Away from you and to your audience, who are actually more important than you. It’s not what you want to achieve…it’s what the audience want to get out of listening to you talk.

My experience has shown that business presentation audiences want to do one of three things. As a result of listening to you, they want to:

  • Be able to do something, or
  • Understand something, or
  • Agree to do something.

Naturally your talk might want to help them do a few of these objectives but you do have to be very careful in not trying to achieve too much. The last objective, agree to do something, might only happen if an earlier understanding objective is achieved and it’s highly unlikely you’ll get the whole audience to commit to do something.

Audience
Leg number two is the audience. The audience is king, and should be put up there on the throne. How much time to you spend researching your audience:

  • Who they are?
  • Why are they attending?
  • What time of day is it going to be?
  • What knowledge do they already have?
  • What attitudes and beliefs do they have?
  • How many of them are there?
  • What’s their background

And so on. Really focus on your audience.

Time
And finally leg number three, time. How long do you have to talk? Seems quite simple really but this one can jeopardise the other legs quite quickly. One of the biggest mistakes presenters make (and myself included here) is to try and achieve more objectives than can be achieved in the time available. We end up rushing, trying to get our audience to take on more than the magic three points, lose our real purpose and often overrun, which is unforgivable.

Let me give you an example. If some one fixes the audience, the time and the objective, you’re usually on a hiding for nothing. Some years ago I was asked by a sales director to address his entire sales team on how to negotiate client fees effectively. The venue was a smart hotel and the event was their annual sales conference.

The audience numbered over 100 and the time I was allowed was 30 minutes, and that was assuming the person before me didn’t over-run (and they always do). Now this was impossible to achieve in 30 minutes and if I went ahead as requested I would have bombed. Instead, thankfully, we negotiated the objective and dumbed it right down. We also arranged for further workshops to address the remaining objectives with less than 12 people per workshop.

Next time you’re planning a business presentation, before you jump head first into PowerPoint, stop and think of your stool. Are the legs strong enough and in balance to support your presentation?

Think back to the singer Val Doonican, if any of his legs were shorter or a bit wobbly, poor old Val would have come a cropper right in the middle of his song. Now that would have been a great shame wouldn’t it?

The best places to visit while in Sri Lanka

One of the best places to visit in Sri Lanka is Nuwara Eliya. This picturesque town is located in the central highlands and is known for its cooler climate. If you are looking to escape the heat of the lowlands, Nuwara Eliya is the perfect place to do so. While in town, be sure to visit Gregory Lake, where you can go for a swim or relax on the shores. You can also take a stroll through Victoria Park, which is especially lovely in spring when the flowers are in bloom.

Another great spot to check out while in Sri Lanka is Galle Fort. This fortification was built by the Portuguese and later expanded by the Dutch. Today, it is a UNESCO World Heritage Site and one of the most popular tourist destinations in Sri Lanka. Within the fort, you will find a number of quaint little hotels, cafes, shops, and museums. Be sure to walk along the ramparts for stunning views of the ocean.

If you’re looking for a beach vacation while in Sri Lanka, head to Bentota. This town is located on the southwest coast and is known for its beautiful beaches. Other beaches to visit include Nilaveli, Pasikudah and Arugam Bay. Here you can relax on the sand, go swimming, or try your hand at windsurfing. There are also a number of hotels and resorts if you want to stay close to the action.

Other great places to visit on this tiny island include:

Sigiriya rock fortress.

Dambulla cave temple.

Polonnaruwa, an ancient city filled with ruins.

Kandy, home to the Temple of the Tooth Relic.

Yala, for elephant and wildlife safaris.

Whether you are looking to escape the heat, explore some ancient ruins, or go on an amazing safari, Sri Lanka has something for everyone, and you can either use public transport, drive yourself or even get a car hire in Sri Lanka with a driver. Sri Lanka is a country packed with natural beauty and historical sites. No matter what your interests are, you are sure to find something to keep you busy while vacationing here. So go ahead and book your flight; you won’t regret it!