Market With Seminars, Presentation Skills

5 SECRETS TO MARKETING ANY BUSINESS WITH SEMINARS

In trends today you can attend seminars everywhere and business is realizing the dollar value to their company.

When the digital camera came out, we trained Kodak sales people how to write the contents and present the camera to make more sales. The Microsoft kids who wrote Front Page came down for the training. CEOs of Publicly Traded Company take the training. Business professionals can benefit tremendously by increasing their income. The Christian based public do fantastic with this media.

Every product and service should be approached with the modular design concept. Brainstorming around this design approach is completely fascinating and people become totally involved. People in the brainstorming session become the targeted audience and tell the seminar leader what they really want from them. Once the design is complete, you are ready to do the seminar.

If the seminar is a free preview, you sell the product or upsell the full seminar and services at the back of the room.

When there is no charge for the seminar, you can get some very good publicity. Usually the preview is from 2 to 4 hours.

From the writing of the seminar using the benefits vs. features, you can easily design all your adversiting and marketing material. Our training is based on the book “How To Make It Big In The Seminar Business” published by McGraw Hill and authored by Paul Karasik. Paul founded the American Seminar Leaders Association which is an association for those people doing seminars, wanting to learn to do them as well as becoming a coach to sell aditional services at the back of the room.

When you learn you can bring yourself to the front of the room to present, it become fun as well as educational and motivational. Some of the best presenters are the shy ones because they become vulnerable from the front to the room and their audience just loves them.

Think about selling your business of products and services to groups of people rather than one of one. Enjoy this arena and the income you will benefit.

Readers Digest interviewed us and Seminar Leaders were listed as on of the greates careers.

The 5 secrets are: Be Yourself, Design with the modular design approach, do a free preview, Sell back of the room products and get free publicity for yourself and your business.

Salary Negotiation Tactics – 6 Practical Tips

I firmly believe no matter what the circumstance is for your initial job offer, you should negotiate for more (as long as you do it right)! It does not matter whether the economy is booming or not, once you get a job offer – negotiate.

Just two months ago, a friend got an 20% increase in his contractor rate after he negotiated. In this case, his client low-balled him as many would do during the recession because it’s an employer’s market. Many people are so thankful that they were offered anything that they forget to ask for a fair compensation. It’s still smart and okay to negotiate even in a tough market.

Here are four salary negotiation tactics that have worked for me and my clients over and over again. There are also two tips on what not to do during salary negotiation. Being tactful is key.

Four salary negotiation tactics

  1. Be creative with what you negotiate. Your compensation is much more than just salary. There is also signing bonus, performance bonus, moving expenses, car stipend (if you have to drive far for work), 401K matching, title, vacation time, or pay grade. For example, even if the company can’t pay you a good salary now because of caps set in place due to the economy, if you have a higher pay grade setting, then your future salary and increase could be higher.
  2. Be specific and reasonable - tell the company what you actually want (a 10% increase, a guaranteed 5% bonus based on performance, a VP title, etc…) and make sure it’s not ridiculous. I was hiring someone who actually asked for 30% more in her salary when I know she was already getting a 15% increase from her last salary. We almost rescinded her offer.
  3. Tell them at least one and preferable two plausible reasons why you are negotiating for more. It’s no good and could even be offensive if you just said you want more money and can’t say why. Some good reasons are:
    1. you have a better offer (whether you want to bluff about this is up to you as just like Poker, there is a chance they won’t call you on it);
    2. your market rate is higher (meaning the average paying rate right now for this level is X% higher than your offer);
    3. your current offer is a big step down from past compensation;
    4. sometimes the sympathy card could even work and say “I have a new baby and I am just trying to make sure I can get by and 10% more could really help!” You would be surprised at what you can leave on the table if you don’t ask.
  4. Express your enthusiasm to work for the company when negotiating. No employers wants to give you more unless they know that you are almost certain to take it if they agreed. Also, it doesn’t hurt to convey that you have very good reasons (other than compensation) why you want to work for the company.

Two things to avoid during salary negotiation

  1. Don’t ever give an ultimatum – or anything that could be construed as an ultimatum. Salary negotiation is an art form and takes practice. Don’t ever back yourself into a corner because you most likely still want to take the job if they said no.
  2. Don’t be arrogant or an a__ when negotiating: Remember the person you are negotiating with is mostly likely your future boss or someone who can influence your future boss’ opinion of you. This salary negotiation should be a good experience for both sides

More people have been surprised at what they can get when they used the right salary negotiation tactics. It doesn’t hurt to ask if you do it right. With that said, there is no guarantee anything will change with your offer. If the company declines your proposal, be sure to thank them for their consideration and make your decision on whether to join based on existing offer. Either way, you would have gained more experience on how to approach negotiation in the future. We will change jobs many times in our careers. The experience you gain in mastering these salary negotiation tactics will pay off again and again in the future.

Good luck out there! I am always in your corner

- Lei

Why Does Your Dog Deserve a Present?

Birthday – Everyone gets a birthday present. Your kids, your parents, even you. It’s not fair that your dog sees everyone else getting spoilt on the anniversary of their birth, but not them – and they do know, trust me. So treat your dog to a wonderful birthday present this year. Unlike your kids, they wont moan if you bought them a PlayStation 2 instead of 3, they’ll just be thankful that you thought of them.

Anniversary of when they were bought - If you can’t remember their birthday, or you can but you want to treat them for both instances, get them an anniversary dog present. I’ve heard the saying a happy dog makes a happy home, and just think how happy the home will be if the dog is doubly happy!

A ‘well done’ present – If the dog in question is a puppy in training, you might want to congratulate them on going a whole week without doing its business indoors. Even if it’s not a pup, you might want to say well done because they keep doing things that really surprise you. They might have done something courageous like saved a life, or found something you were looking for. I’m sure your dog does so many things that deserve praise, so don’t just say it, show them how proud you are.

Thank you – You might have just gone through a relationship break up, or lost a job or a family member. You might have just had an operation and are in need of a friend who can really cheer you up. If your dog has done this for you, they deserve something to say thanks.

Apology – You might have been neglecting the dog recently in favour of the cat, hamster or rabbit you’ve just bought. You might have been spending more time at work recently and aren’t giving your dog the affection they’re used to. Either way, a nice dog present ought to soften the blow a little.

Cheer up – Your dog might be upset about something too. They may have lost a companion, a cat, another dog, or their playmate from the park might have just moved away. Whatever the reason, the poor thing needs something to cheer them up, so don’t hesitate to do so.

Return from holiday – Imagine your whole family goes on a 2 week Caribbean cruise and you have to spend that time holed up with a bunch of strangers smelling your behind? Exactly. Find something on that boat that your dog will love!

Just because – A bit of spontaneity goes a long way with humans, so why not dogs? Treat them because they’re your best friend and always there to make the day a little brighter, however dark the weather may be.

I’m sure these aren’t the only reasons to buy your dog a present, but it just goes to show that there are many ways to do so. There are plenty of shops and websites available with a huge array of dog presents aimed at any dog, any breed, any age, any size and any price. Time to start shopping!